Targeted campaigns. Localized messaging. In-store Retail Media. All rely on always accurate and easily accessible store data. Here's your guide to unlocking store information with Store Profiling 2.0.
We highlight the big opportunities and challenges for retail marketing
RETAIL AUDITING
Information always outdated? Discover how to have accurate data all year.
STORE PROFILING 2.0
We break down store profiling 2.0. What is it? What are the differences?
IN-STORE RETAIL MEDIA
Retail media is the big opportunity. We cover how to unlock retail media in stores.
DETAILS
Complete visibility of your locations
Our recent Whitepaper highlighted that 97% of retailers would like to enable store teams to conduct retail audits and have it update a centralized database.
We call this Store Profiling 2.0. A modern way to update and maintain your store profile data that provides complete visibility of your locations.
But it doesn't stop there. This E-book demonstrates how accurate store data can be deployed to produce more targeted in-store campaigns based on buyer demographics. And enable retailers to drive more revenues from in-store retail media.
If you work in retail marketing, this is for you. Our recent Whitepaper highlighted that 97% of retailers would like to enable store teams to conduct retail audits and have that update a centralized database.
We break down how marketers can implement this idea and the additional opportunities it creates.
Who's the author?
Colateral is a leading provider of retail marketing software. We think ours is the best, but maybe we're a little biased.
While we might be biased, this ebook isn't. We understand that our platform isn't right for everyone.
So, we worked with retailers and independent agents who have used multiple systems over the years to compile a complete guide to help you make informed decisions.
If, after reading, you think Colateral's a great fit, then let's chat. If not, we're still here to help if you need it.
What happens after I submit the form?
When you submit the form, you will be redirected to a page to view the guide online, and you will receive a one-off email including a copy of your guide.
If you would like, you may opt-in to our lovely newsletter. This will give you weekly updates and insights about in-store marketing direct to your inbox.
If you want more specifics about our data management policies and processes, please read our full privacy policy.
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